Subscribing to a Connectivity Management System for mobile IoT subscriptions can often take weeks and involve a lot of person-to-person contact. Connect Hub reduced this to 90 seconds via hyperscale cloud marketplaces.

Both AWS IoT Core and Azure IoT Hub were designed for TCP/IP devices running TLS encryption. Ericsson Device Connect enables very limited narrowband devices to connect via UDP.

The SGP.02 eSIM standard for IoT does not scale. Device Connect was an attempt to redefine how an IoT eSIM should work.

11 years before Apple launched Siri, the world's first personal assistant phone and radio technology was delivered in the US.

At the same time as Facebook appeared, Ericsson launched a mobile social networking platform that actually became huge in Latin America, challenging Facebook Zero.

Sometimes you have to go all in when your legacy portfolio reaches the end of its life cycle. Ericsson DNA was built on the newly launched Microsoft Back Office and became a global success, even outliving the system it was built to support.

For too long, digital identity has been owned by data mining companies. Etalio was an attempt to enable the global mobile operator community to offer an alternative, privacy-oriented "sign in with..." alternative.

Public clouds are dominated by US companies, which brings the challenge of maintaining data security. SODA was a valiant attempt to break the US monopoly.

Product and market strategies go hand in hand. Sometimes a well-executed disruptive strategy produces unexpected results.

Creating new wireless standards is hard work but rewarding. Even when your colleagues come up with a better alternative that becomes a global success.